“Good-to-great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies based on bravado. ”
- Jim Collins
Remember Seligman’s dogs. Unrealistic goals without proper training are debilitating. Realistic goals with proper training are inspiring.
1. Set SMART goals. SMART stands for Specific, Measurable, Attainable, Relevant and Timebound.
2. Establish goals based on historical data and external factors (market changes, seasonality, product changes, industry changes and economic conditions)
3. Establish goals based on historical data and internal factors (head count, # of new hires, compensation plans)