With so many definitions floating out there, this is an important question. Thank you for asking it. At Culture Booster, we define culture as an organization's approach to pursuing its goals. It shows up in values, group norms, behaviors, incentives, and beliefs. John Doer perfectly describes how these components lead to two options that leaders choose from while advancing their mission. Option 1 is a mercenary approach, and option 2 is a mission one. As Doerr states, "Both work," but the question is which one would you rather work within?